“XCM have delivered the rare blend of commercial acumen needed in retail and CRM best practice you’d expect from an authority in this space. As an extension of the in house Marketing Team, we’ve accelerated our customer engagement strategy more in 12 months than I’d ever thought possible.”
James Birtwhistle - Co Founder & Director, Cotswold
“At Aston Villa taking a fan-centric approach is vital to us – understanding our fans and creating a tailored relationship with them. XCM’s solutions will allow us to discover actionable insights to improve our fans experience at all touchpoints. XCM have been able to use their technology to integrate our many varied data sources to create a true Single Customer View and in turn analyse and investigate trends within our fanbase. We’re looking forward to seeing how far we can delve in to the opportunities created by XCM.”
Adam Lowe - Head of Marketing, Aston Villa Football Club
“We appointed XCM because we want to be far more ambitious with how we want to interact with our fans. Initially, there is a big data challenge and XCM’s flexible & agnostic approach to system integration and martech is exactly what we need as we drive our business forward. The Horizon platform will transform how we understand our fan behavior and take action on these insights at speed.”
Daniel Huson - Head of Marketing, Silverstone
“Using Horizon was a very strong step in our digital transformation journey, it is not only about how to deliver a better customer experience and monetise our data but also it broadens the perspectives of our team on endless opportunities…It’s an exciting project and the initial results are very promising.”
Mohamed Hussein - CMO, eXtra
“At Brown Forman, we're constantly striving to elevate the guest experience at our distilleries. Partnering with XCM's Horizon Customer Data Platform at The Jack Daniel Distillery is a key step in that journey. XCM's innovative approach provides deeper insights so we can create a more personalised and memorable experience for all visitors. We're excited to be working with XCM's team of experts to leverage the power of data and create a truly world-class experience for all who come to Lynchburg.”
Alex Nicolaica - VP Global Director of Integrated Marketing Communications, Brown-Forman
“XCM are a strong partner for Frasers Group. They have helped deliver significant results for us across a number of areas, including unlocking further value from our customer data, bettering our understanding of customer behaviour to drive strategy, as well as delivering more personalised digital marketing and CRM initiatives. Working collaboratively with XCM has strengthened our team.”
David Clark - Group Digital Director, Frasers Group
